Eaton Electric In early 2009, said the company?s business restructuring, electrical and industrial composition of the two business groups, each group by a vice chairman and chief operating officer in charge. The reorganization was February 1, 2009 come into force. Electrical Business Group, which includes electrical business and the Americas Other Regional electric operations; industrial business group includes hydraulic business, aerospace business, operations and truck parts Car Component business.
Almost simultaneously with this, February 20, 2009, to ?Fu global work force to win the world? as the theme of the Eaton Electrical power management business Proxy Business Conference held in Zhuhai. This is Eaton fly in the acquisition of Swiss, the three major UPS product line SANTAK, Powerware, Pulsar?s first plenary agents. China?s inland, Hong Kong, Macao China, Korea, Vietnam and other countries and regions of the channel Cooperation Partners with a number of media involved in the proxy Assembly. Eaton power management business unit at this stage will be ?one Eaton, the two brands, three Sell Team ?for the sale of the principle of? customer-centric, and partner win-win ?philosophy of action, strengthening technology promotion and business to promote, strengthen partnerships between the various training and exchange, and further expand the market and channels. The agents The General Assembly made clear in the acquisition of three Eaton Home Appliances After further source enterprise integration.
Brand Integration Eaton North Asia will be the future pattern of brand planning at the Eaton Corporation is the organizational framework of the following two major parallel UPS brand marketing strategies. By then, Eaton?s of Pulsar, Powerware product line name will appear in the form, their external unified brand will be ?EATON?, mainly serving high-end market and industry clients. The ?SANTAK? continued the current market demand and brand appeal, focused on the mass market, to maintain its in the absolute advantage of low-end market. The integration of this brand will eventually form a complementary union, full power segment covered the new market structure.
Eaton Group acquisition coincided with the global Santak Financial The eve of the crisis, the global economy are subject to a certain extent, but the Chinese market, the UPS market in 2008 to become the focus of attention, although the growth rate decreased, but still maintained a rapid growth and relatively good development momentum potential. The flight operations in Sweden, contributed most of the Chinese market share, it can be said Eaton is the acquisition of Chinese and Swiss mountain flying special brand of small plane in the Chinese market leadership position and share of the huge OEM business. In addition, Eaton acquired Phoenixtec 3 years after the promise to investors to enhance the market share of 4%, if the change SANTAK brand, will inevitably cause the loss of existing customers. Thus, to maintain SANTAK same brand, but also makes sense to do.
Product integration
In products, Powerware and Pular Department of classes and the integration of Mountain will not be a major problem exists, their products are very complementary, Powerware products important to concentrate more power in the 40kVA UPS, and Sant 20kVA UPS main attack just below the small machine products. Therefore, to better improve the integration of the Eaton?s product lines in China, distribution, and further control costs, improve localization process. Three major product lines range of products, according to their own characteristics and application of positioning, to avoid duplication of coverage, and gradually complete the replacement of old and new product lines and related products to promote localization, enhance product training and pre-sales support.
craig smith craig smith eat to live eat to live ron paul money bomb ron paul money bomb bon vivant
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.